Bruce Guptill

Bruce Guptill is Senior VP and Head of Research for Saugatuck Technology, responsible for research strategy and operations. He is an expert on the evolution of business computing markets, most recently centering on Cloud, Social Business and Mobile Commerce technologies and business strategies. He has authored hundreds of research reports, and is a frequent industry speaker, as well as being featured on CNBC, FNN, MSNBC, CBS, and ABC networks.

Recent Stories From this Author

HP’s New Mantra: Divide and Conquer
October 7, 2014 Hewlett-Packard Co. has announced that it will split into two separate companies: Hewlett-Packard Enterprise, and HP Inc.

The Business Problem with Big Data Analytics
August 25, 2014 In most companies, big data analytics can’t be widely used to deliver broad-based business benefits across the full portfolio

AsiaPac Regional Data: Continued Growth Pushing Digital Business Leadership?
August 18, 2014 Data from Saugatuck’s global survey on Cloud and Digital Business adoption indicates tremendous activity worldwide, with the...

Sage Summit: Recurring Reinvention for Digital Business
August 1, 2014 Cloud has morphed into Cloud Business, which is becoming Digital Business, which requires not just a transformation of the...

Security: The Fault Lies not in Our Clouds, But in Ourselves
June 13, 2014 In many security breaches, the security technology put in place did not fail. The Cloud technology did not fail. The...

Suites to Dominate Cloud Business Software Through 2017
June 4, 2014 One would expect to see significant moves toward more diversity in the types of Cloud-based business software desired and...

Microsoft Strategizes on the Boundary-free Digital Business Shift
May 30, 2014 Microsoft is trying to enable itself, its users, and its channels to extend and expand what everyone’s business is and does

Informatica, INFA14, and Data Management Vision vs. Reality
May 16, 2014 Informatica’s bottom line: what we are experiencing, and what will be the future of business IT, should more properly be...

Rethinking and Re-invention from HP, IBM & ServiceNow
May 9, 2014 A trip report and analysis from Saugatuck

Microsoft Build, Free Windows and Strategy
April 3, 2014 Microsoft news this week with the greatest impact on Microsoft and IT markets was announcement of free Windows licensing on...

Google Wear OS: Acknowledging the Mobile, Sensor-driven Data Age
March 23, 2014 Always connected individuals are both a source of data and the actuator/controller and beneficiary

Re-invention Happens But is Not Required
February 11, 2014 Organizational and operational re-invention is an increasingly recurring theme among SMAC stack providers of social, mobile,...

Microsoft: Same Old New Direction?
February 6, 2014 The advent of a new Microsoft CEO has much of the IT industry wondering aloud about how this will, or should, affect the...

IT Takes the Lead With SaaS, Cloud Going Mainstream
January 31, 2014 Is IT still regarded as an obstacle or hindrance regarding SaaS or Cloud adoption?

HP, Qualcomm, Nokia: Strategic Shifts via Boundary-free Enterprise
December 12, 2013 IT vendors realize that having something “Cloud” related in their portfolio is no longer a compelling differentiator

The Status of Finance and Cloud
December 6, 2013 Cloud has become the first choice of Finance leaders and buyers for Finance management solutions

Amazon Web Services Enables Greater Enterprise IT Value
November 15, 2013 Amazon announced several offerings that match expectations regarding the evolution of Cloud IT

Verizon’s Cloudy Services Horizon
November 8, 2013 Saugatuck questions if Verizon will be able to accomplish what it has planned

ISVs’ Cloud Business is Change Management Over Time
October 31, 2013 Cloud requires changes in every area of ISV business that are typically difficult to execute

What Shape is Your Business Software Footprint?
September 18, 2013 Common footprints include more hybridized Cloud solutions and services

Hang On for Total Cloud Impact
September 13, 2013 Saugatuck’s Research study predicts explosive cloud growth ahead

Cloud Source Preferences Continue to Shift
August 26, 2013 Buying directly has become the de facto pattern

SMAC: Greater Than the Sum of Its Parts
June 21, 2013 Returns are highest with combination of social, mobile, analytics, cloud

salesforce.com Makes Necessary Marketing Move
June 7, 2013 ExactTarget deal extends SaaS vendor beyond known markets

At SAP, the Other Shoe Drops
May 28, 2013 Changes at SAP: Reinventing cloud culture and innovation after SAPPHIRE

SAP as the Poster Child for Rapid Enterprise Change
May 17, 2013 SAPPHIRE 2013 sets course of HANA, cloud

BYOD Managed ASAP
April 19, 2013 Scrutiny on business mobility should come with support

Beware, the Social Database Trolls
April 16, 2013 Google deal for Frommer contacts puts value on networking, behavioral data

HP, Dell and Microsoft: Keep Calm and Carry On?
April 9, 2013 Don’t fall for claims of an IT apocalypse

IBM and Oracle Cloud Moves: It’s Not What You Think
March 22, 2013 OpenStack and Nimbula announcements are steeped in improving management

Enterprise Social: Opting for Simple, Not Sexy
March 12, 2013 Social business themes suggest nascent marketing, buyers

Move from Legacy to Cloud (and Keep Your Customers)
March 5, 2013 A strategic model for software vendors

Dell Privacy Dollars Come with Cloud Change
February 8, 2013 Founder, investors put $24.4 billion down on vendor’s strategic change

IBM Connect: Strong Ideas, but Messaging in Transition
January 31, 2013 Former Lotusphere event searches for clarity around intertwined realities of social innovation

Cisco Reaffirms Networking Status
January 28, 2013 Belkin sale, Intucell buy flaunt vendor strengths, and hint at overreach

CES 2013: Consumerization Catches Its Breath
January 11, 2013 Marginal announcements hint at maturity of enterprise cloud and mobility

Cloud Standards: Most Costly When Absent
December 4, 2012 Open cloud groups can’t lose sight of user migration and operability requirements

Cloud Computing’s Triple Threat
November 16, 2012 Innovation event taps into impacts of speedy, cloud-based business growth

Profiting from IT and Business Innovation
November 7, 2012 2012 Beacon Award finalists include pharma, dairy and financial enterprises

Taking on New Tech for Business Blind Spots
November 1, 2012 NYC boundary-free enterprise event highlights roles of cloud, mobile and social

IBM, Oracle Take Different Strides with Cloud
October 5, 2012 What moves by two mega vendors say about innovative approaches to enterprise IT

Is IT as a Service the Next Big Shake-up?
September 27, 2012 Amazon’s Reserved Instance Marketplace accelerates commoditization and buying uncertainty

Mobile Management in the Boundary-free Enterprise
September 18, 2012 Integration is the glue to keep together new devices, data sources

Mobility Market: More “Wow” Than “How”
September 7, 2012 Device questions persist at Apple, Microsoft, Amazon and Google

Data Centers: a Crystal Ball for IT Market?
August 23, 2012 There’s another side to disappointing HP, Dell quarterly returns

Don’t Be Naïve About New Twitter APIs
August 17, 2012 Social platform development changes hint at software business realities

Sage Continues to Reinvent Itself
August 15, 2012 Sage Summit 2012: Nashville event finds cloud, pure-play rivals cutting into brand

Dell’s Quest for Cloud
July 5, 2012 Enterprise software buy provides room for off-premise growth

Microsoft Surface Reflects Mobile Device Integration
June 21, 2012 Tablets to rival iPad open mobile workforce opportunities

What Twitter, LinkedIn Hacks Can Teach about End Users
June 18, 2012 Social and cloud security still show end user faults

New Architecture for Business Infrastructures
June 1, 2012 Possible Dell deal part of cloud trend toward big vendor credibility

Cloud Computing: Shifting from ‘Why’ to ‘How’
May 18, 2012 SAP, IBM, ServiceNow events reflect growth from both sides

Oracle vs. Google and Your Mobile Strategy
May 9, 2012 Android is presently up in the air, but the future of enterprise mobility is stable

SaaS Changes Ahead
March 26, 2012 Users focus on business improvement with long-term implications for IT leaders

A Less Fragmented HP
March 21, 2012 Unifying moves should speed HP’s paths to market

SaaS Survey Shows Core Global Business Focus: Get Better, Change the Mission, Then Grow
March 16, 2012 Saugatuck’s survey shows that enterprises worldwide are still working their way through recovery mode, emphasizing...

Informatica’s Matter-of-Fact Approach
February 21, 2012 Developed strategy keeps provider primed on data integration

The Challenges in IT Classification
February 6, 2012 Spotlighting the financial issues to come

Cloud and Social IT Serendipity
January 20, 2012 More deployments raise new ROI, governance challenges

4 Usage Trends Shaping Enterprise IT
January 12, 2012 CES displaying trickle-up power of mobile, tablets

The Problem with Pilots in a Cloud-speed Era
January 6, 2012 Too few enterprise IT and business leaders are acquiring and deploying emergent, disruptive IT based on realistic expectations...

IT Innovation: New Models and Methods
December 28, 2011 Patterns in education/academic investment, patent filings and related activity, and enterprise R&D investment clearly indicate...

SAP Influencer Summit: The Plans and Perils of Enabling a Cloudy Vision
December 21, 2011 SAP is trying to fulfill its own plans and promises to re-invent itself without losing its core focus on business process...

Some New Intel on Business Intelligence
December 13, 2011 The number of group- and function-oriented BI projects suggests a growing need for VARs, SIs and Cloud-based providers to...

A Slice of Social Business Data: SMBs’ Customer Focus Could Cost Them
November 10, 2011 SMBs will likely continue to find themselves lagging behind most larger enterprises in their ability to do business using...

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