Predictive Analytics

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Predictive analytics applies statistical algorithms to prescribe (recommend) actions based on patterns in data that predict the behavior of customers, products, services, markets and other business outcomes.

FeatureThe mysterious capability showcased by Cambridge Analytica—to segment the American electorate not only by ideological predisposition but also by individual psychological characteristics—amounts to the most audacious new analytical innovation foisted on American politics this year.
BlogOur benchmark research on big data analytics shows that business intelligence (BI) is the most common type of system to which organizations deliver big data. However, BI systems aren’t a good fit for analyzing big data.
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