Predictive Analytics

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Predictive analytics applies statistical algorithms to prescribe (recommend) actions based on patterns in data that predict the behavior of customers, products, services, markets and other business outcomes.


BlogEnterprise architecture professionals must take a customer-oriented approach to developing their predictive analytics strategy and architecture.
FeatureIf successful, these supercomputers could give money managers and banks, whose algorithmic-driven technology already dominate trading, another advantage in a highly competitive market.
NewsSAP on Tuesday announced Foundation for Health, a new product that lets doctors and researchers collect and analyze medical data such as research, electronic health records and human genome sequences in a single system.
FeatureDigital marketing is now mainstream and digital commerce is a top priority for marketers, according to a survey of marketing executives conducted by Gartner Inc.
FeatureThe explanation is likely that families increasingly view surveys, whether by political pollsters or government officials, as too time-consuming, annoying, and intrusive of privacy. The result: bad data baselines.
NewsThe biggest U.S. banks, alarmed by the growing use of data-hungry apps that help consumers track their finances, are offering a technological compromise.
NewsOne of the campaigns to get Britain out of the European Union is putting its faith in a team of U.S. data experts to win over voters.
FeatureThe mysterious capability showcased by Cambridge Analytica—to segment the American electorate not only by ideological predisposition but also by individual psychological characteristics—amounts to the most audacious new analytical innovation foisted on American politics this year.
BlogOur benchmark research on big data analytics shows that business intelligence (BI) is the most common type of system to which organizations deliver big data. However, BI systems aren’t a good fit for analyzing big data.
Information Management NewsMore than anything else, risk is at the core of the insurance business, and Teresa Cracas has made a career out of standing up to it. Cracas has been a champion of the power of predictive analytics not just in risk, but across the enterprise.
BlogJust as with humankind there are overlap periods where primitive statisticians co-exist with more sophisticated ones with more capabilities and skills. This implies the primitive ones have evolutionary steps in their future.
BlogOne of the key findings in our latest benchmark research into predictive analytics is that companies are incorporating predictive analytics into their operational systems more often than was the case three years ago.
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