40 Vendors We're Watching in 2010
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There are so many opportunities in information management right now that we're seeing a market of more startups and business models than ever before. That led to our decision to pick 40 to watch, but it's not a bad thing to say there are many more interesting stories than we can document here.


  •  Algebraix Data

    Algebraix Data

    What: High-performance analytic database/warehouse based on data sets rather than tables

    Why: A truly different approach with potential benefits of commodity hardware, schema agnostic, fast loading and no performance tuning. It's not inexpensive and the jury is deliberating, but has no reported scale constraints

    Where: www.algebraixdata.com

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  •  WhereScape

    WhereScape

    What: Agile data warehouse development

    Why: You pick the database, they speed time to value with prototyping, automation and a lifecycle model that allows for changing BI needs

    Where: www.wherescape.com

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  •  Syncsort

    Syncsort

    What: High-speed processing, sorts and integration of high volume transaction data

    Why: Low-profile name with high-profile customers and partners will thrive even more in a complex clickstream world

    Where: www.syncsort.com

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  •  SwiftKnowledge

    SwiftKnowledge

    What: Browser-based BI for road warriors for Web server or SaaS

    Why: When it comes to BI for the masses, we like simple and straightforward tools that cover the basics well and stay off the corporate network

    Where: www.swiftknowledge.com

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  •  Tableau Software

    Tableau Software

    What: Browser-based visualization and analytics

    Why: Reasonable cost of entry, easy access to most files and databases with drilldown, filtering and intuitive visual dashboards across time, geography and financial info

    Where: www.tableausoftware.com

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  •  Kapow Technologies

    Kapow Technologies

    What: Software or SaaS for database or Web data extraction

    Why: If you're not thinking about Web-based integration and ETL, know that Web scrapers and bots are more grown up and ready for bigger opportunities (Disclosure: Information Management is working on a technology partnership project with Kapow Technologies)

    Where: www.kapowtech.com

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  •  Birst

    Birst

    What: Business intelligence and data warehousing as a service

    Why: An idea too obvious not to follow upstream in the model of CRM networks like Salesforce and NetSuite, but tuned for the specialties of BI reporting and performance management

    Where: www.birst.com

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  •  GoodData

    GoodData

    What: On-demand analytics to mesh with your own enterprise applications

    Why: Non-IT-centric shops and their channel partners are learning they're better off not trying this at home when so much expertise is on tap at low cost

    Where: www.gooddata.com

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  •  Stibo Systems

    Stibo Systems

    What: Product and channel expertise for catalogs through product information management

    Why: A Danish company that dates to the 18th century now going global that knows its business and never lost its real-world product and channel expertise for the sake of technology

    Where: www.stibosystems.com

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  •  Mashery

    Mashery

    What: API management, reporting and community tools

    Why: A broad mix of customers in media, retail and services that manage file and data flows through private or public interfaces. If you use Netflix, Mashery is how you manage your movie queue

    Where: www.mashery.com

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  •  Pervasive Software

    Pervasive Software

    What: Data integration and analytics

    Why: Software or SaaS data integration to cover every product in the book and a separate parallel dataflow platform for very large data analytic throughput via multi-core processing

    Where: www.pervasivesoftware.com

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  •  Xangati

    Xangati

    What: Virtualization management

    Why: Big and small names in virtualization are duking it out, and we need more time to sort out the infrastructure management market. Commoditized software delivers what you pay for and optimization is about hard dollars, so we're going to keep listening to the buzz

    Where: www.xangati.com

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  •  Daptiv

    Daptiv

    What: On-demand project management software

    Why: Productive projects make managers look great because they are so hard to orchestrate and keep on schedule. We listened to testimonials, but they had us at, "end the spreadsheets and email trails ..."

    Where: www.daptiv.com

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  •  nCircle

    nCircle

    What: Vulnerability management, compliance/security visibility

    Why: Not knowing what you don't know is dangerous business in a regulated world and only gets scarier as sustainability arrives. Something for everyone's GRC shopping cart, covers all the big fish including payment cards, health care, SarbOx and federal information security

    Where: www.ncircle.com

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  •  Digital Reef

    Digital Reef

    What: E-discovery and information governance

    Why: A narrow solution for a universal requirement. Nobody has the luxury to ignore the category, so we look for endorsements and watch the category sort itself out

    Where: www.digitalreefinc.com

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  •  SnapLogic

    SnapLogic

    What: Data integration for the cloud

    Why: In a needful integration world, another opportunity to join networks of influence like Salesforce.com; founded by an Informatica defector and caters to developers, SIs and ISVs who want to monetize their own integration work

    Where: www.snaplogic.com

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  •  Callidus Software

    Callidus Software

    What: Sales performance management software

    Why: A full range of top-line focused applications or the whole suite for a back to work economy. What sales exec isn't into incentive, channel or quota management? Coffee is for closers only

    Where: www.callidussoftware.com

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  •  Platon

    Platon

    What: Data warehousing, MDM and all-out information management services

    Why: You've got to give this Danish outfit, founded by a few consultants, props for independence and strong opinions on just about everything including their own Tier-1 partners

    Where: www.platon.net

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  •  Talend

    Talend

    What: Open source integration and MDM software

    Why: We just have to give this company credit for kicking down the proprietary software door in these categories, and because packaged software needs to learn a thing or two about community

    Where: www.talend.com

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  •  Sonoa Systems

    Sonoa Systems

    What: API governance, developer management and analytics

    Why: API management is more than monitoring and access control: it's the point-of-sale system for a new generation of Web data service trading

    Where: www.sonoasystems.com

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  •  MindTouch

    MindTouch

    What: Open-source collaboration and networking

    Why: The world needs a well-regarded and functionally strong intranet/knowledge hub collaborative approach you can build on all by yourself, and that isn't SharePoint or Lotus

    Where: www.mindtouch.com

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  •  Coupa

    Coupa

    What: Cloud-based/hosted procurement software

    Why: Old problem, new approach. You're a medium to a large company but don't know details of your top suppliers or what's spent with them. There is a market for procure-to-pay visibility your own IT department is probably years away from building itself

    Where: www.coupa.com

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  •  Aravo

    Aravo

    What: Supplier information management

    Why: It tackles two of the ridiculous black holes of collaboration, cost and risk management. If you don't know the density of catalog and product integration in extended supply chains, go no further. Cisco strategic investment and GE as a customer makes Aravo almost too big for our list

    Where: www.aravo.com

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  •  Zoho

    Zoho

    What: Web-based desktop productivity applications and value-added services

    Why: When you're talking productivity, you need to be task and mission focused. A loyal community and dedicated upstart to Google that adds unique services and constructively integrates with larger competitors

    Where: www.zoho.com

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  •  Service-now.com

    Service-now.com

    What: On-demand IT service management

    Why: Modern Web applications call for skilled service providers because no one we know honestly wants to do service management and SLAs for LDAP, testing or partner management themselves

    Where: www.service-now.com

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  •  SuccessFactors

    SuccessFactors

    What: They call it business execution SaaS; we call it human resource intervention on demand

    Why: Business alignment and people performance to "incite employees to greatness"; Wall Street media is all in with client endorsements for this outfit, so it's no third rail of software spending

    Where: www.successfactors.com

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  •  Alfresco

    Alfresco

    What: Open source ECM

    Why: Open source architecture that's easy to build on and is increasingly turning up on the short list of some surprisingly large government agencies and banking institutions

    Where: www.alfresco.com

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  •  Denodo

    Denodo

    What: Data federation/virtualization

    Why: In the new data economy, unstructured operational content and data in multiple formats are hot targets for real-time integration and data services

    Where: www.denodo.com

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  •  Global IDs

    Global IDs

    What: Data discovery, verification, mapping, governance

    Why: An extendable patent for multidimensional data integration and a common platform to meet those multiple data management headaches businesses all seem to have in common

    Where: www.globalids.com

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  •  Saba

    Saba

    What: Strategic people management on demand

    Why: It's workforce analytics with more nuance, agile development and usability than others and has a growing list of customers who love it

    Where: www.saba.com

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  •  Sonian

    Sonian

    What: Cloud-hosted email and document management and analytics

    Why: If document lifecycle management and storage sound boring to your execs, e-discovery and criminal or civil liability don't. This job will increasingly fall to service providers who understand it better than you do

    Where: www.sonian.com

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  •  Expressor Software

    Expressor Software

    What: Semantic extract/transform/load and integration with a learning engine

    Why: ETL may be old news, but integration and data movement never stopped being the heavy lifting of business intelligence as far as we've seen. Plus, metadata is one of our favorite words

    Where: www.expressor-software.com

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  •  Sonamine

    Sonamine

    What: Network analysis of link, social and telecom connections

    Why: Social CRM is cool, ripe for outsourcing insights such as influence scoring and ready for multiple channels of social, Web, email and more

    Where: www.sonamine.com

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  •  Radian6

    Radian6

    What: Social media monitoring

    Why: For companies that bank on customer opinion, measuring and engaging at an Internet scale is more involved than just listening

    Where: www.radian6.com

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  •  Space-Time Insight

    Space-Time Insight

    What: Space-time awareness and multi-source composite applications

    Why: Location, terrain, weather, calendar are among the risk components that are the unspoken reality of forecasting and planning in every way you'd imagine

    Where: www.spacetimeinsight.com

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  •  Nuxeo

    Nuxeo

    What: Open source ECM

    Why: France-based startup is gathering a following and community on a platform that customers praise for useful document and digital asset feature functionality

    Where: www.nuxeo.com

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  •  Lyzasoft

    Lyzasoft

    What: Self-service BI meets social networking

    Why: Simple but familiar feeling integration, visual interactivity and drilldown, and a well-regarded group experience among users we listened to

    Where: www.lyzasoft.com

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  •  Appirio

    Appirio

    What: New breed cloud systems integrator/app development shop sitting between Salesforce, Google, Amazon and Facebook

    Why: On-demand project work highly regarded for cloud enablement; some projects are powerful enough to find their way to general release and are resold with customer's blessing

    Where: www.appirio.com

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  •  Zettapoint

    Zettapoint

    What: "Right-tiering" storage database lifecycles and subsystems for SLAs and TCO

    Why: Optimizing cost and performance of storage infrastructure offers immediate upside for cost control, continuity, sustainability and regulatory requirements

    Where: www.zettapoint.com

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  •  Aster Data

    Aster Data

    What: Massively parallel, in-database computational analytics

    Why: A standout reputation for handling full-bore, non-sampling analytical and transactional processing with common agility and SQL MapReduce for really big data sets

    Where: www.asterdata.com

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  • 40 Vendors We're Watching in 2010

    40 Vendors We're Watching in 2010

    There are so many opportunities in information management right now that we're seeing a market of more startups and business models than ever before. That led to our decision to pick 40 to watch, but it's not a bad thing to say there are many more interesting stories than we can document here.

    Our choices are based mostly on buzz from customers and analysts, and just like you, we find some sources more trustworthy and even-handed than others. Where their ideas mirrored our findings, we were that much more comfortable.

    It was much easier to populate this list than it was to decide what to leave off it. Some hot categories can't be fairly looked at without standalone coverage. How do we address data appliances and the performance gains in Greenplum (soon to be the property of EMC) without mentioning developments at Netezza, ParAccel, Kickfire, Dataupia, etc.? With a couple of exceptions, we also stayed away from high-performance database software vendors we know are growing rapidly but are better judged by readers on the merits of their unique approaches and use cases. In open source, we touched on a few outfits for tackling collaboration, ECM and MDM, but we know there's real BI traction growing for Actuate, Jaspersoft and Pentaho.

    We noticed emerging areas of commodity services for software and infrastructure management or virtualization or social CRM. Others are adding new dimensions of visualization or tying external events to forecasting and visualization. We'll buy part of this as expected maturing and concede that other areas still need to prove worthy as categories of products or services.

    In one sense, the 40 We're Watching are companies too hot to be acquired - yet. But we also lost likely nominees that brought the right price from enterprise vendors. One of these was Cast Iron Systems, bought by IBM. Jigsaw was another, bought by Salesforce.com, which itself is tricky to track as an entity and a network all at once.

    So enjoy our list while knowing it's not exhaustive or complete. The order is random and not categorized. For what it's worth, two vendors give the nation of Denmark a disproportionate 5 percent of the total. With tidbits like that, we prefer to call the 40 a conversation starter based on our own discussions and observations. We know you'll be adding your opinions to our list for next year. In the meantime, share your opinions in our discussion thread here.

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