Coupa
What: Cloud-based/hosted procurement software
Why: Old problem, new approach. You're a medium to a large company but don't know details of your top suppliers or what's spent with them. There is a market for procure-to-pay visibility your own IT department is probably years away from building itself
Where: www.coupa.com
40 Vendors We're Watching in 2010
There are so many opportunities in information management right now that we're seeing a market of more startups and business models than ever before. That led to our decision to pick 40 to watch, but it's not a bad thing to say there are many more interesting stories than we can document here.



