Coupa

What: Cloud-based/hosted procurement software

Why: Old problem, new approach. You're a medium to a large company but don't know details of your top suppliers or what's spent with them. There is a market for procure-to-pay visibility your own IT department is probably years away from building itself

Where: www.coupa.com

40 Vendors We're Watching in 2010

There are so many opportunities in information management right now that we're seeing a market of more startups and business models than ever before. That led to our decision to pick 40 to watch, but it's not a bad thing to say there are many more interesting stories than we can document here.

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