25 Top Information Managers: 2011
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2010 25 Top Information Manager Winners.
Highlights from our 2010 25 Top Information Managers Symposium
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Abhi Beniwal, Senior Director of IT, Daymon Worldwide
Behind Daymon´s in-house brands for more than 150 retailers and between the 6,000 distributors that get them on shelves, Beniwal has devised a network of product and customer information to keep data streamlined and, for the first time in many respects, accurate throughout its lifecycle. After nearly three years of development, Beniwal and his team of 55 launched Daymon´s "Gold Standard" initiative in January, creating new information sources to retailers like Costco and Meijer and their suppliers, a and also brought efficient, quality information on more than one million products to Daymon´s sales force.
Integrating information systems and sharing that vision with business counterparts are part of a growing wave of necessary tools and strategy for retail and brand management, Beniwal told us. That way, he says IT directors and the business side can dually ensure data projects are still relevant a few years down the road.
"It´s no longer, `I wish we could,´ or `I would if I had time.´ We don´t have a choice anymore. If you want to really make a difference in a business, you have to spend more time sharing and you have to spend more time running your information business."
