40 Vendors We're Watching in 2011

For our 2011 40 Vendors to Watch list, we rang up our most-trusted columnists and a few selected other sources for input, added our own ideas, did some background work and came up with a list we shaped and pared down to our standard. It's an editor's choice, to be sure, and like last year, we're happy to find many more positive stories than we can account for in our latest two score. Click here to skim the full list.

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WhereScape*:

What: Agile data warehouse development

Why: Each data warehouse project is a process and prototype - stresses fast, iterative, unique. Customers "chunk" projects and are allowed and encouraged to change requirements as business needs evolve. We like the cheeky grassroots message of "world domination one database at a time"

Headquarters: Auckland, New Zealand

Of note: WhereScape adheres to four key premises that they claim have helped them stay focused on customers' needs: 1) the ideal approach to development is iterative, 2) developers like it all to be in one workbench, 3) everyone wants results - fast, and 4) each to their own process.

www.wherescape.com

* Also on the 2010 "40 Companies We're Watching" list

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