40 Vendors We're Watching in 2011

For our 2011 40 Vendors to Watch list, we rang up our most-trusted columnists and a few selected other sources for input, added our own ideas, did some background work and came up with a list we shaped and pared down to our standard. It's an editor's choice, to be sure, and like last year, we're happy to find many more positive stories than we can account for in our latest two score. Click here to skim the full list.

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What: Data warehousing, analytics and BI solutions/data warehousing as a service

Why: The new Pablo creates virtual cubes and creates in-memory images of a transactional database or data warehouse for advanced analysis by nontechnical users. The Excel front-end validates the spreadsheet's ubiquitous role in BI

Headquarters: Bracknell, UK

Of note: The company claims more than 1 petabyte of WX2 licenses are in operation and more than 1 trillion database rows are analyzed using WX2. With Segmetrix, Kognitio was recognized as a 2010 Information Management Innovative Solution Award winner.