JAN 18, 2010 12:00am ET

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Five Tips to Improve Data Quality

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Data quality is essential to businesses in prospecting and retention efforts. Without accurate data, companies struggle to execute successful marketing campaigns or fulfill customer expectations. Despite the importance of accurate data, a recent Experian QAS study revealed that 45 percent of businesses do not have a data quality strategy.

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Are you actively evaluating master data management technologies and their ability to scale and support emerging trends around big data, social and mobile?

Yes 61%
No 23%
Don't Know 9%
Not Applicable 6%

 

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