DEC 12, 2011 8:56am ET

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How to Create and Implement an Information Management Policy

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As is invariably the case in technological advances, the many benefits of digital records are offset by significant risks. Chief among these risks is the cost of electronic discovery during litigation. E-discovery is the use of sophisticated sampling and search tools to mine databases for documents relevant to a lawsuit.

The more files there are to search, the larger a company's e-discovery costs are likely to be. Thanks to IT professionals' commitment to being excellent stewards of data, a company can have tens of thousands of backup tapes stored, each of which can contain 10 million documents – all of which may be subject to e-discovery. The result could be millions of dollars in e-discovery costs in the event of litigation.

The solution to this potential problem is obviously to store less data. But how does a company know what to keep and what to delete? If they are not careful, company executives could find themselves in serious legal trouble (perhaps accused of destroying evidence) if they delete the wrong documents. There is also the danger of deleting information that is vital to company operations.

In the face of these big unknowns, many companies simply do nothing and hope for the best. But, as the old saying goes, hope is not a strategy.

The solution is to create and thoroughly implement an information management policy that clearly lays out what kind of data should be kept and what kind should be deleted. In my experience as an e-discovery professional, very few companies have done this. Fortunately, I worked with a large national firm that recently spent a year designing and implementing such a policy that is working quite well.

The chief information officer of this firm agreed to freely share information regarding his company's IM policy, provided that the company's name is not used, so I’ll refer to it as ABC Corp. in this article.

Step One: Take Inventory

To establish a baseline, find out how much disk space is being used to back up and archive data, how many backup tapes are stored off-site and how much data each tape contains. Don't forget paper files; most companies have thousands of boxes of files stored off-site.

Then take a sample of the data to get a rough idea of how much qualifies for transfer to the Safe Harbor folder –the area where electronic documents are kept that meet the company’s criteria for retention – and how much can be deleted. If your sample is truly random, and depending on the volume of data that you have, as few as 500 documents may provide a statistically valid sample that can be extrapolated to the entire system.

Step Two: Identify the Types of Records that Must be Retained

This will vary by industry. If you are a regulated industry, like ABC Corp., regulations lay out for you that certain records must be kept for at least 10 years. In ABC’s case, this included:

  • Documents about how the company acquires customers, such as marketing materials.
  • Documents about how well the company serves its customers, including customers’ requests for services and the company’s responses to these requests.
  • Documents that pertain to the company’s pricing practices, such as proof of the bidding process used to procure products the company needs to serve its customers.
  • Financial records.

Any document that fell within these criteria was moved to the Safe Harbor folder.

For ABC Corp.’s nonregulated records, determining which records must be retained and for how long was more difficult, because it required an examination of how the company does business and what information is essential to running the business. This would be the case for nonregulated companies/industries, as well. One method for determining criteria is to convene a committee of people from throughout the organization. The criteria decided by this committee are then subject to final review and editing by company leadership.

However, nonregulated companies may find that ABC Corp.’s four criteria for document retention fit their situation, as the criteria identify the kind of data that is essential to running any successful enterprise. To summarize, these four types of documents are:

  1. Marketing plans and materials.
  2. Customer service records.
  3. Purchasing records.
  4. Financial records.

Step Three: Appoint Records Coordinators Throughout the Company

The actual implementation of the IM policy is carried out by records coordinators at the business unit and department level. ABC Corp. currently has about 150 records coordinators, which works out to one coordinator for every 22 employees. (Interestingly, the ideal student:teacher ratio is often calculated to be somewhere between 20:1 and 25:1.)

The CIO stressed that department heads, not he or his staff, are the final arbiters on what to keep and what to delete because department heads, not the IT department, know what information is important to keep in their area of expertise. However, to prevent department heads from being overly accommodating in deciding what to keep, the CIO’s team conducts periodic audits. And because the company president has made it clear that he firmly supports the IM initiative, department heads want to have a clean audit.

Step Four: Institute a Strict Email Retention Policy

At ABC Corp., the email policy is that any email not moved to the Safe Harbor folder within 90 days of its creation or receipt will be automatically deleted. No exceptions. This policy is also subject to audit.

The CIO believes this may have been the hardest part of implementing the company’s IM policy, because many people are conditioned to treat their email as a to-do list. That is, they are being managed by their email instead of managing it. However, he found that it is quite possible for a large, national company to run very well under this policy. No essential information was lost, no projects were imperiled. Actually, by forcing people to deal with their email within 90 days, he believes that ABC Corp. became a more efficient company.

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