JUN 29, 2012 8:51am ET

Related Links

Gartner: ‘Cognizant Computing’ to Become a Force in Consumer IT
July 21, 2014
What IBM-Apple Partnership Really Means for Businesses
July 18, 2014
Companies Increasingly Look to Cloud for Mobile App Development
July 16, 2014

Web Seminars

How Customer Analytics Can Lower Costs and Raise Revenue
July 29, 2014
Improve Omni-channel Shopping Experience with Product Information Management
August 21, 2014

How to Mine Unstructured Data


Develop/acquire algorithms. There are several kinds of approaches to process unstructured data. Companies can use heuristics, as well as machine learning techniques, to process data. For text mining, natural language processing, combined with neural networks, allows companies to capture the sentiment of social media feeds. Support vector machines allow classification of graphics that enable companies to identify whether visitors are customers or store associates. Techniques, like Bayesian Networks, can help discover patterns across multiple dimensions, allowing organizations to learn by mining existing data. There are several algorithms that are freely available through open source communities. However, it is important to note that you will almost never get it right the first time. Companies should also invest in good visualization techniques. Given the volume of data, visualization is a key factor in ensuring  better consumption of insight from the data; often, visualization becomes as important as the analysis.

Get access to this article and thousands more...

All Information Management articles are archived after 7 days. REGISTER NOW for unlimited access to all recently archived articles, as well as thousands of searchable stories. Registered Members also gain access to:

  • Full access to information-management.com including all searchable archived content
  • Exclusive E-Newsletters delivering the latest headlines to your inbox
  • Access to White Papers, Web Seminars, and Blog Discussions
  • Discounts to upcoming conferences & events
  • Uninterrupted access to all sponsored content, and MORE!

Already Registered?


Login  |  My Account  |  White Papers  |  Web Seminars  |  Events |  Newsletters |  eBooks
Please note you must now log in with your email address and password.