MAR 15, 2012 6:14pm ET

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BI Goes from Geek to Chic

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Brad Pitt has taken business intelligence mainstream with his starring role in a movie where analytics save the day. Pitt’s movie, Moneyball, released by Sony Pictures in 2011, is helping to yank BI out of the tech-centric corners of an enterprise into a far broader, more glamorous role. In the film, analytics are the key to helping an underfunded, small-market group of castoffs could go toe-to-toe with the richest, most powerful competitors imaginable.

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