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Why the "Three Vs" May not Help your Big Data Initiative

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Tony Cosentino, vice president and research director at research and advisory services firm Ventana Research, sees unanticipated outcomes and challenges with big data implementations. He warns that defining big data by the “three Vs” - volume, velocity and variety - turns into a very technical discussion and encourages organizations to focus instead on the decision-making process to find the most value from the data.

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