As technology advances, service and pricing plans evolve and telecom customers have more options, telecommunications companies face increasing competition for customers. Successful organizations are using analytics to better understand and respond to customers’ attitudes, opinions and behaviors so they can develop more effective customer retention strategies, create initiatives, better control marketing costs, and detect and prevent instances of fraud.
Jonathan Überall, head of Versatel’s Customer Value Management department, said in the announcement, “By using the latest data mining techniques from SPSS, we’re now better able to prevent customer churn and increase the conversion rate of our cross- and up-selling campaigns.”
Valerie Valentine is senior editor for Information Management. You can follow her on Twitter @ValValentineIM.
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