JAN 2, 2014 11:48am ET

Related Links

Supply Chain Integration in Social Media
April 22, 2014
IDC Financial Insights Releases Big Data and Analytics Maturity Benchmark
April 22, 2014
A User-Centric Approach to Insurance Analytics Solution Design
April 22, 2014

Web Seminars

April 29: Create a data protection strategy with open, software-defined storage
April 29, 2014
New Best Practices To Manage Customer Information
May 7, 2014
May 13: Cost-effective, scale-out backup in 1 solution
May 13, 2014
Report

Value of Social Media Primarily in Cross-Channel Integration

Print
Reprints
Email

Companies recognize the value of social media as a marketing and brand management tool, as well as a customer service and support channel, says research firm Frost & Sullivan. Social media is also becoming a core consumer and business-user forum. As a result, social media analytics is emerging as a popular tool to measure social-site traffic, but more important, to obtain meaningful, actionable and timely insights, the firm says.

Get access to this article and thousands more...

All Information Management articles are archived after 7 days. REGISTER NOW for unlimited access to all recently archived articles, as well as thousands of searchable stories. Registered Members also gain access to:

  • Full access to information-management.com including all searchable archived content
  • Exclusive E-Newsletters delivering the latest headlines to your inbox
  • Access to White Papers, Web Seminars, and Blog Discussions
  • Discounts to upcoming conferences & events
  • Uninterrupted access to all sponsored content, and MORE!

Already Registered?

Advertisement

Comments (0)

Be the first to comment on this post using the section below.

Add Your Comments:
You must be registered to post a comment.
Not Registered?
You must be registered to post a comment. Click here to register.
Already registered? Log in here
Please note you must now log in with your email address and password.

Are you actively evaluating master data management technologies and their ability to scale and support emerging trends around big data, social and mobile?

Yes 61%
No 23%
Don't Know 9%
Not Applicable 6%

 

Twitter
Facebook
LinkedIn
Login  |  My Account  |  White Papers  |  Web Seminars  |  Events |  Newsletters |  eBooks
FOLLOW US
Please note you must now log in with your email address and password.