APR 8, 2014 5:00am ET

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Column

The Science and Art of Customer Matching for MDM

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What do a consumer catalog in someone else’s name delivered to your door, a spelling error and mathematical set theory have in common? The answer is that all are factors affecting the quality of a customer master data management system. It should go without saying that a critical success factor of any business is to know its customer. The proliferation of enterprise software and the need to link data from different systems has placed a renewed spotlight on MDM solutions and, more specifically, customer MDM solutions.

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Comments (1)
great overview. Thanks for sharing Bill.
Posted by Manoj S | Tuesday, May 06 2014 at 4:58AM ET
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