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The Fall of Intuition-Based Decisions and Rise of Little Data

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Two dynamics are poised to transform the way companies operate: the exponential increase in data and the realization on the part of executives that predictive models and algorithms produce better decision guidance than human intuition alone.

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Comments (5)
"that predictive models and algorithms produce better decision guidance than human intuition alone"

Can you cite a study which confirms this?

How is 'decision guidance' different from a 'decision'?

In light of the answer to the last question, how is 'better' measured?

Posted by Mark B | Wednesday, September 03 2014 at 5:50PM ET
What Mark B. said. Which predictive models produce better results, etc. than human intuition alone?
Posted by Tracy A | Wednesday, September 03 2014 at 11:21PM ET
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