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The CIO and CMO: An Integrated Approach

NOV 29, 2012 8:00am ET
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Technology now underpins and shapes the entire customer experience, from the delivery of marketing campaigns to the aggregation of analytics and insights. The amount of raw consumer data now available is a major challenge for today’s CMOs; making sense of it, while trying to justify their marketing spend to guarantee ROI, is even harder – especially without a strong bond to the CIO.

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