Today, the distance between thought and action is substantial. And there is a growing fear that this distance will only slow and impair companies, as customers increasingly flock to new, fast-moving channels of engagement. For those who can catch up and keep up, the rewards could be endless. The challenge is getting up to speed and arriving there together, with both the CIO and the CMO locked in step, for the good of the organization.
Glen Hartman is an Accenture Partner and serves as Global Managing Director, Digital Consulting for Accenture Interactive, a business unit dedicated to delivering integrated marketing, technology and analytic solutions for the digital world. In this role, Glen leverages his 22 years of experience in digital, multi-channel and data-driven marketing to help Accenture clients achieve agile, intelligent marketing and develop lasting brands.