The current premise is that the more data an organization can access and analyze, the greater the insights that can be acted upon – so focus on data, data and more data. This approach loses sight of “NO” Data, though, which if detected can often represent even more value. But there’s a paradox: “NO” Data can become more visible in a world of Big Data, while blindly focusing on Big Data can diminish the visibility and potential value of “NO” Data.
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