MAY 13, 2014 5:00am ET

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Column

The Benefits of Customer MDM for Retail Loyalty Programs

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It can be fairly argued that there are two types of people in this world — those who love to exercise their purchasing power (“I’ll take one in every color!”), and all the rest, who are “Just looking, thanks.” The rapidly growing field of behavioral economics is built around the psychology of what influences people’s buying decisions, in particular the factors that successfully persuade the more tentative shoppers among us to part with our hard-earned money.

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Comments (1)
I think this is a comprehensive overview of the solution components and the value, though I did not see a lot of details on the trickiest part of MDM solutions in the retail space: how to uniquely identify and maintain individuals, as well as corresponding households. What are your views on this?
Posted by Mehmet O | Tuesday, May 13 2014 at 3:05PM ET
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