OCT 31, 2012 10:29am ET

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Social Media Platforms Key to MassMutual Online Customer Experience

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October 31, 2012 – It’s no surprise that insurers are using social media to help define, build and integrate their brands against the myriad platforms available to them, and some are clearly farther along the path than others. This was made evident this week at LIMRA’s 2012 annual conference in Chicago, where MassMutual shared with attendees nuances of its sophisticated and successful social media plan.

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