MAY 7, 2012 12:17am ET

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The Roles of Social Media in Banking

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One need only to visit a local bank branch to know that social media has taken the banking industry by storm. Wells Fargo ATMs display "We're on Twitter" as a parting thought to customers. Citibank proudly posts the Facebook, Twitter and YouTube logos on its home page. U.S. Bank and SunTrust have switched over to the new Facebook time-line format, complete with branded cover photos.

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