Personalize to Optimize the Customer Experience

By providing and presenting real-time, targeted communications, customers enjoy a unified experience with a business, regardless of the channel or the time

John O'Hara
Information Management Online, February 15, 2013

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Where do young IT professionals (30 and under) obtain information to aid with daily role responsibilities and career development?

Trade publication websites 14%
Social media 23%
Vendor websites 4%
Vendor/community forums 7%
Newsletters 1%
Trade conferences/meetups 2%
RSS feeds 6%
Web search 44%

 

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