DEC 4, 2013 3:12pm ET

Related Links

Conn. Attorney General Wants to Talk Privacy with Apple
September 17, 2014
Big Data Gets Bigger Footprint in Insurance
September 16, 2014
More Than 75 Percent of Mobile Apps Will Fail Basic Security Tests
September 16, 2014

Web Seminars

Why Data Virtualization Can Save the Data Warehouse
September 17, 2014
Essential Guide to Using Data Virtualization for Big Data Analytics
September 24, 2014

“Now What?” Challenging Big Data Assumptions


We hear in the media that data has become the source of all answers. The future of big data is promising; we’re in a new age in which we have so much information that our decisions can practically be made for us. However, the opposite seems to be true – many decision-makers simply stare blankly at the data in front of them thinking, “Now what?”
Edward McQuarrie, a marketing research professor at Santa Clara University, points out a common misconception in data literacy today: that the best insight is crafted using data we have on hand.  However, in actuality more insight can be found by taking stock of internal assumptions and measuring them against the captured data. This requires the uncomfortable process of being proven wrong and adjusting one’s view accordingly. Although the difference seems subtle, the results are worlds apart.

Get access to this article and thousands more...

All Information Management articles are archived after 7 days. REGISTER NOW for unlimited access to all recently archived articles, as well as thousands of searchable stories. Registered Members also gain access to:

  • Full access to including all searchable archived content
  • Exclusive E-Newsletters delivering the latest headlines to your inbox
  • Access to White Papers, Web Seminars, and Blog Discussions
  • Discounts to upcoming conferences & events
  • Uninterrupted access to all sponsored content, and MORE!

Already Registered?

Filed under:


Comments (0)

Be the first to comment on this post using the section below.

Add Your Comments:
You must be registered to post a comment.
Not Registered?
You must be registered to post a comment. Click here to register.
Already registered? Log in here
Please note you must now log in with your email address and password.
Login  |  My Account  |  White Papers  |  Web Seminars  |  Events |  Newsletters |  eBooks
Please note you must now log in with your email address and password.