JUL 28, 2014 5:00am ET

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Mobile Now Mission Critical

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Mobile services can help insurers increase revenues, decrease loss expenses and reduce risk, according to “Make The Business Case For Mobile Insurance,” a white paper by Ellen Carney at Forrester Research. However, justifying the expense of app creation, aligning the mobile business case to organizational priorities and setting realistic expectations for costs and risks, are critical to their success, Carney says.

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