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Microsoft Is Said to Shake Up Staff With Penn’s Appointment

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(Bloomberg) -- Microsoft Corp.’s newly appointed Chief Executive Officer Satya Nadella, in an effort to reignite growth, is shuffling management and putting former political operative Mark Penn in the new role of chief strategy officer, according to people with knowledge of the matter.

Tony Bates, who was passed over for the CEO job, is leaving the company, with Eric Rudder, the head of advanced strategy, taking over his duties, said the people, who asked not to be identified because the plans haven’t been announced. Tami Reller, the executive vice president in charge of marketing, is also leaving and being replaced by Chief Marketing Officer Chris Capossela, the people said.

The shakeup is the most extensive yet for Nadella, who was named CEO in February after a five-month search and is tasked with speeding up a turnaround at the world’s biggest software maker. He’ll be leaning on a former political strategist in Penn, who worked on Hillary Clinton’s failed 2008 presidential bid. More recently, Penn, 60, developed Microsoft’s “Don’t Get Scroogled” advertising campaign, a political-style attack on rival Google Inc.

The overhaul follows last month’s announcement that hardware group chief Julie Larson-Green will move to the applications and services unit.

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