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Column

Is Embracing Analytics a Rush to Judgment?

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Allow me to take a contrarian view to the rapid interest in applying analytics. Have we seen this kind of story before? Is there a rush to judgment that analytics is the elusive cure-all magic potion or panacea that management has been seeking in order to achieve extraordinary high performance?

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Comments (2)
In business we are either transacting, interacting or analyzing. Can't really get around that.

Analytics is not something new. It has always been a part of business. In fact, it's a life-defining process to respond to (i.e. analyze)external and internal stimuli. It may not always be a very formalized process, but it is unavoidable to do. It's too natural an event.

The problem is "analysis paralysis." At what point does extent and speed of analysis cause us to be dysfunctional. Do we spend less time acting and more time analyzing...or too little time analyzing or doing it properly. I would argue, balance is the goal.

Posted by Peter P | Thursday, September 05 2013 at 11:16AM ET
Excellent points. I agree with you that there are many business fads but analytics is most likely here to stay.
Posted by Jeff N | Saturday, September 14 2013 at 12:45PM ET
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