APR 11, 2014 2:47pm ET

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Commentary

How Not To Do Big Data in Health Care

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I got a letter from my health insurer last week. It looked like junk to me at first, but my wife opened it up and left it at my place on the dining room table, so I eventually got around to reading it.

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Comments (3)
To be fair, this may have nothing to do with big data Greg, it may simply be a case of poor engagement strategy. Let's make sure we don't lump underlying technologies with how the data they help capture is actually used. There is a different there.
Posted by Tom D | Monday, April 14 2014 at 9:36AM ET
I participated in a program like this thru my insurer. I learned a lot from the health coach about hidden sodium in my diet. I never use salt at the table and thought I was getting small amounts. After my conversation with the coach, I discovered this was not the case and really opened my eyes. There are other issues that an interview with the health advisor might uncover, so don't write it off as useless. You don't know what you don't know.
Posted by Peggy S | Monday, April 14 2014 at 1:28PM ET
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