APR 11, 2014 2:47pm ET

Related Links

Mobility, DevOps Driving Application Performance Monitoring Market Growth
July 30, 2014
Confusion Surfaces about the Data Lake
July 29, 2014
Mobile Now Mission Critical
July 28, 2014

Web Seminars

Improve Omni-channel Shopping Experience with Product Information Management
August 21, 2014
Commentary

How Not To Do Big Data in Health Care

Print
Reprints
Email

I got a letter from my health insurer last week. It looked like junk to me at first, but my wife opened it up and left it at my place on the dining room table, so I eventually got around to reading it.

Get access to this article and thousands more...

All Information Management articles are archived after 7 days. REGISTER NOW for unlimited access to all recently archived articles, as well as thousands of searchable stories. Registered Members also gain access to:

  • Full access to information-management.com including all searchable archived content
  • Exclusive E-Newsletters delivering the latest headlines to your inbox
  • Access to White Papers, Web Seminars, and Blog Discussions
  • Discounts to upcoming conferences & events
  • Uninterrupted access to all sponsored content, and MORE!

Already Registered?

Filed under:

Advertisement

Comments (3)
To be fair, this may have nothing to do with big data Greg, it may simply be a case of poor engagement strategy. Let's make sure we don't lump underlying technologies with how the data they help capture is actually used. There is a different there.
Posted by Tom D | Monday, April 14 2014 at 9:36AM ET
I participated in a program like this thru my insurer. I learned a lot from the health coach about hidden sodium in my diet. I never use salt at the table and thought I was getting small amounts. After my conversation with the coach, I discovered this was not the case and really opened my eyes. There are other issues that an interview with the health advisor might uncover, so don't write it off as useless. You don't know what you don't know.
Posted by Peggy S | Monday, April 14 2014 at 1:28PM ET
Add Your Comments:
You must be registered to post a comment.
Not Registered?
You must be registered to post a comment. Click here to register.
Already registered? Log in here
Please note you must now log in with your email address and password.
Twitter
Facebook
LinkedIn
Login  |  My Account  |  White Papers  |  Web Seminars  |  Events |  Newsletters |  eBooks
FOLLOW US
Please note you must now log in with your email address and password.