While many organizations are still trying to prime the pump and build a pipeline of analytics pilots, those that are further along are establishing review boards to prioritize projects and build a balanced portfolio of analytics efforts. The most successful review boards assemble a range of leaders from across the business. This helps ensure broad acceptance and buy-in, encourages a fair debate to prioritize efforts with the highest return, and allows different units to coordinate the resources required to deliver results (including internal and external talent, investment, and technology). Critically, these boards and processes must be more dynamic than a stereotypical body that meets during an annual planning process. To be effective, they must meet frequently and be willing to reprioritize efforts in the face of changing business dynamics.
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