AUG 11, 2014 5:00am ET

Related Links

Conn. Attorney General Wants to Talk Privacy with Apple
September 17, 2014
Big Data Gets Bigger Footprint in Insurance
September 16, 2014
More Than 75 Percent of Mobile Apps Will Fail Basic Security Tests
September 16, 2014

Web Seminars

Why Data Virtualization Can Save the Data Warehouse
September 17, 2014
Essential Guide to Using Data Virtualization for Big Data Analytics
September 24, 2014
Column

Harnessing the Power of CRM Analytics

Print
Reprints
Email

In a competitive business market, the importance of the system that maintains and fosters growth for one’s customer base cannot be understated. In 2013, expenditures on customer relationship management software increased by 13 percent to over $20 billion, according to Gartner. The technology is not going away anytime soon: Joanne Correia, research vice president at Gartner, notes, "CRM will be at the heart of digital initiatives in coming years. This is one technology area that will get funding because digital business is critical for companies to remain competitive.” With the amount of resources invested in CRM, a company must examine these systems to ensure it is getting the most out of its investment. There are a number of ways to optimize a CRM implementation, but data analytics in particular offers exciting opportunities to drive innovation in the sales cycle. CRM data analytics can enable a business to make the sales process smarter as well as empower field reps with easy access to business intelligence. This is done not only by studying CRM data itself but also by enriching that data with additional information from both inside and outside the organization.

Get access to this article and thousands more...

All Information Management articles are archived after 7 days. REGISTER NOW for unlimited access to all recently archived articles, as well as thousands of searchable stories. Registered Members also gain access to:

  • Full access to information-management.com including all searchable archived content
  • Exclusive E-Newsletters delivering the latest headlines to your inbox
  • Access to White Papers, Web Seminars, and Blog Discussions
  • Discounts to upcoming conferences & events
  • Uninterrupted access to all sponsored content, and MORE!

Already Registered?

Advertisement

Comments (1)
I honestly feel that analytics will be getting an overhaul very soon. Great article though! Big data certainly is going to change everything, going to be very exciting once there is a CRM that has hadoop integration. I use to run a small web development business and we used AffinitLive as a CRM and for invoicing and billing (http://affinitylive.com if links work in here? doubtful...) which made our lives quite a bit easier. Just waiting for a CRM with big data integration meow! please.
Posted by Mike R | Wednesday, August 13 2014 at 8:29PM ET
Add Your Comments:
You must be registered to post a comment.
Not Registered?
You must be registered to post a comment. Click here to register.
Already registered? Log in here
Please note you must now log in with your email address and password.
Twitter
Facebook
LinkedIn
Login  |  My Account  |  White Papers  |  Web Seminars  |  Events |  Newsletters |  eBooks
FOLLOW US
Please note you must now log in with your email address and password.