APR 8, 2014 4:31pm ET

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From Big Data to Just Data


Unless you have been hiding in a cave for the past two years, you will certainly agree that the hype surrounding big data has been dramatically rising, probably faster than any technology hype to date. And if you believe Gartner, you won’t argue that big data is just about to reach the all-dangerous “peak of inflated expectations” before starting to slide into the infamous “trough of disillusionment” of the hype cycle. After all, this slide into the trough happens to all technologies as they mature, usually right after they “cross the chasm.” Some technologies make it across, some don’t. The ones that come out, do so stronger and deflated of their hype.

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Comments (2)
I agree about the hype aspect and the general misunderstanding that comes along with marketed 'concepts'. Often it is attributed to 'lazy journalism', or bloggers piggy-backing onto hot topics. I often compare the semantics to the music industry, where genre descriptions (like garage), morph meaning and style.

Big Data is just an extension of 'data' - what is needed is a better way of describing the movement towards collecting much more data than businesses used to require, and then analysing it for trends and behaviours - historically, and more importantly, in real-time.

I think the platform vendors need to lead the charge in terms of explaining what types of data would benefit a business, and to implement processes that serve a real business need - not just to be seen to use the latest trending applications.

If the answer is 'use Big Data', then what is the question?...

Posted by Marcus A | Wednesday, April 09 2014 at 7:37AM ET
Posted by Neil R | Wednesday, April 09 2014 at 7:14PM ET
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