Big data is the all the rage and getting tons of press because it allows organizations to create new and compelling data-driven strategies that help them compete, innovate and capture wallet-share. Perhaps fueled in part by the likes of leading database vendors or system integrators looking to cash in on high-dollar predictive analytic and scoring engagements, big data represents many things to many people, but one of the most pragmatic applications is mastering all the data elements used in a business infrastructure. The term commonly used for this process is master data management.
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