Enterprise Social Media is More than Fun and Games

JAN 25, 2013 9:38am ET

As we start 2013, the role of social media within the insurance industry has never been under greater scrutiny. While it's still early in the year, it is time to deliver some of the benefits that were sold.

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Comments (2)
Social Media has evolved into a Customer service tool and companies need to evolve in order to leverage this. I read an informative whitepaper on Social CRM "Utilizing Social CRM to enhance business relationships" , readers will find it helpful @
Posted by Jayashree S | Friday, January 25 2013 at 11:01AM ET
"The permanence of email,...", but it shouldn't be. By the same token, neither should broadcasts or interactions that occur through social media live "forever". The formats are different, the content's relatively the same. Just as enterprises account for email in their records and information management programs, so too do they need to account for the lifecycle (birth, use, death) of a tweet or a facebook post in their marketing and/or communications strategies.

That said, I'm curious to see how an enterprise's desire to apply such lifecycle controls to its tweets may eventually conflict with the US Library of Congress' effort to capture and preserve every tweet.

Posted by Vince F | Monday, January 28 2013 at 2:06PM ET
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