JAN 25, 2013 9:38am ET

Related Links

Is Blocking Employee Access to Social Media Solving Anything?
New Year, Same Concerns for BYOD, Data Quality and Enterprise Social

Web Seminars

How Customer Analytics Can Lower Costs and Raise Revenue
July 29, 2014
Improve Omni-channel Shopping Experience with Product Information Management
August 21, 2014
Commentary

Enterprise Social Media is More than Fun and Games

Print
Reprints
Email

As we start 2013, the role of social media within the insurance industry has never been under greater scrutiny. While it's still early in the year, it is time to deliver some of the benefits that were sold.

Get access to this article and thousands more...

All Information Management articles are archived after 7 days. REGISTER NOW for unlimited access to all recently archived articles, as well as thousands of searchable stories. Registered Members also gain access to:

  • Full access to information-management.com including all searchable archived content
  • Exclusive E-Newsletters delivering the latest headlines to your inbox
  • Access to White Papers, Web Seminars, and Blog Discussions
  • Discounts to upcoming conferences & events
  • Uninterrupted access to all sponsored content, and MORE!

Already Registered?

Advertisement

Comments (2)
Social Media has evolved into a Customer service tool and companies need to evolve in order to leverage this. I read an informative whitepaper on Social CRM "Utilizing Social CRM to enhance business relationships" , readers will find it helpful @ http://bit.ly/UDUptM
Posted by Jayashree S | Friday, January 25 2013 at 11:01AM ET
"The permanence of email,...", but it shouldn't be. By the same token, neither should broadcasts or interactions that occur through social media live "forever". The formats are different, the content's relatively the same. Just as enterprises account for email in their records and information management programs, so too do they need to account for the lifecycle (birth, use, death) of a tweet or a facebook post in their marketing and/or communications strategies.

That said, I'm curious to see how an enterprise's desire to apply such lifecycle controls to its tweets may eventually conflict with the US Library of Congress' effort to capture and preserve every tweet.

Posted by Vince F | Monday, January 28 2013 at 2:06PM ET
Add Your Comments:
You must be registered to post a comment.
Not Registered?
You must be registered to post a comment. Click here to register.
Already registered? Log in here
Please note you must now log in with your email address and password.
Twitter
Facebook
LinkedIn
Login  |  My Account  |  White Papers  |  Web Seminars  |  Events |  Newsletters |  eBooks
FOLLOW US
Please note you must now log in with your email address and password.