Companies today have deployed multiple systems that continually aggregate, consolidate, store and maintain a tremendous amount of operational information. Yet in most organizations there are few clear-cut roles, business processes and responsibilities for protecting or enhancing that information as it moves across the enterprise from design to engineering, to procurement, to distribution, to marketing, to eCommerce, and eventually to service and support. As a result, information often becomes replicated and fragmented, which leads to duplicate, conflicting, incomplete and erroneous information that hinders business responsiveness and decision-making.
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