MAY 6, 2014 4:05pm ET

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Data Credibility: A New Dimension of Data Quality?

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There has been a good deal of discussion recently in the information management industry about the dimensions of data quality, what they really mean, and the implications of these definitions in operational settings. However, not much has been discussed about the possibility that we have not identified all the dimensions of data quality, and that new dimensions may emerge over time. I think we are now seeing the recognition of one such new dimension, data credibility, which has incredibly important consequences for social media in particular and big data in general.

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Comments (3)
It is not surprising considering that social media is an extension of print and online media whose survival relies on TRP ratings and network effects (readership). A few years back there was news how some of the call centers in India were being paid for number of clicks to boost the popularity of ad's on Google so that they could charge a premium from end-client. Data Credibility is therefore a reflection of the organizations value systems and moral compass. It is sadly the current business reality. Shows how technology is abused for "nefarious" purposes. Follow me on twitter at @vc_venkatesh
Posted by VENKATESH V | Wednesday, May 07 2014 at 7:30AM ET
Data Quality and integrity across all Areas of IT is the orphan sat in a cubby hole under the stairs. Our leaders Need to hear and listen more on this whilst chasing/consuming new Technologies and trying to keep up with the Jones`. Thanks
Posted by Ron H | Wednesday, May 07 2014 at 11:21AM ET
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