JUL 22, 2014 5:51pm ET

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Publisher's Letter

Cutting Through The Clutter

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About a week after we launched the first Big Data in Practice e-newsletter, a friend of mine questioned why our team at Information Management was jumping even further into the big data rabbit hole.   After all, the term has become so ubiquitous, so vaguely defined, that any additional content on mastering and leveraging data — no matter how legit — was destined for deletion. Google the term, and you get 850 million results, including multiple definitions, scores of articles and even a risqué music video about a faux product called “Big Data Shoes.”

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Comments (1)
Big data ultimately isn't about trends, fashions, actionable insights or metrics - but merely understanding the availability and growth of data, almost disproportionately with respect to what is available and what we need. The phenomenal, if not explosive growth can overwhelm and very soon have enterprise take their eyes off basic needs like security, legality and verification of source / association of data and/ or its footprint. Then there's a whole new ball-game with storage and stewardship of this data finding the 'relevant'. Suffice to say, there's plenty of opportunity to both learn and adopt.
Posted by Eamon W | Friday, August 01 2014 at 1:05AM ET
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