Customer Analytics: Social and Predictive Gains a Few Years Off

Forrester analyst, report point to mature adoption of customer data and BI; data integration and lack of talent remain top challenges

Justin Kern
Information Management Online, August 15, 2012

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Where do young IT professionals (30 and under) obtain information to aid with daily role responsibilities and career development?

Trade publication websites 14%
Social media 23%
Vendor websites 4%
Vendor/community forums 7%
Newsletters 1%
Trade conferences/meetups 2%
RSS feeds 6%
Web search 44%

 

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