AUG 20, 2014 5:00am ET

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CIO/CMO Collaboration: Two Different Worlds

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Although marketing and IT still remain far apart on how much weight each puts on the need for collaboration and interaction, the gap is closing fast, according to a report from Accenture.

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Comments (1)
I suspect that a similar survey in any other business part of the enterprise would produce similar results. CIOs often lament that their organizations view IM/IT expenditures as an expense rather than an investment. If IM/IT was more closely aligned to business results, we would start to see smarter, and more focused investments again.
Posted by Edan P | Wednesday, August 20 2014 at 12:03PM ET
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