Club Fortune joins the growing number of small to mid-sized casinos using an on-demand approach to data. SAS OnDemand: Campaign Management will help Club Fortune Casino marketers plan, test and execute campaigns, in an effort to base marketing decisions on the same analytics large competitors use.
SaaS delivery offers speed and lower up-front capital investment, which was important to Club Fortune Casino. Immediate campaign management and analytical capabilities of secure patron data allows them to deliver the right campaign at the right time to the right people.
“SAS will directly support Club Fortune’s loyalty program,” said Jay Fennel, Chief Operating Officer of Club Fortune Casino and General Partner, Silver State Capital Advisors. “First, I want to identify the guests who react favorably to our campaigns. SAS will open our eyes to things we haven’t seen in our data and help us grow our market share.”
“SAS Solutions OnDemand can help organizations sustain flexibility while boosting competitiveness,” said Larry Mosiman, Customer Intelligence Product Marketing Manager at SAS. “For more than ten years, SAS has provided organizations such as Silver State Capital Advisors with outsourced applications and the subject matter experts to manage them.”
Valerie Valentine is senior editor for Information Management. You can follow her on Twitter at @va1va1entine or via email at valerie.valentine@sourcemedia.com.
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