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As Customer Data Flaws Remain, New Strategies Surface

JAN 24, 2013 10:00am ET
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January 24, 2013 – As businesses offer more multi-channel opportunities for customer interactions, they increasingly rely on data to communicate with customers and provide business intelligence. However, as much as 94 percent of businesses surveyed say that there is some level of inaccuracy in their systems, according to “Data Quality and the Customer Experience: Today’s consumer and how contact data affects relationships,” a white paper from Experian QAS.

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