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May 5, 2011 – Health information exchange software vendor MEDSEEK Inc. has acquired customer relationship management software vendor Third Wave Research Group, which serves multiple industries and is best known in health care for its Reach 3 suite of software. Terms of the acquisition were not disclosed.

Birmingham, Ala.-based MEDSEEK sells physician, patient and employee Web portals to hospitals and now is targeting accountable care organizations.

Verona, Wis.-based Third Wave's Reach 3 suite includes applications to identify targeted consumers likely to need services, identify consumers with the right types of insurance, and determine messaging and offers based on demographic and other factors. "When these three powerful modules are combined, the right individuals to target are sifted out -- helping you spend less, achieve higher response rates and yield higher return on investment," according to the company's website.

MEDSEEK initially will focus on the "disease propensity" software to help hospitals improve marketing and disease management programs, and provide population health tools and data analytics that support accountable care organizations.

This story originally appeared on Health Data Management.

Joseph Goedert is news editor at Health Data Management.