The Zurich Analytics Solutions Center will focus on problems in the finance industry and the public sector, developing new forms of risk and fraud analytics, financial analytics, brand and reputation analytics, marketing optimization and enterprise business analytics.
The Zurich center is one of three analytics centers in Europe that IBM is opening. The other two are in Budapest, Hungary and Vienna, Austria.
The fraud analytics center is located on the campus of IBM's Zurich research lab
IBM is projecting $16 billion in business analytics and optimization revenue by 2015 and has, in the past year, also opened analytics centers in Berlin, Beijing, London, New York, Dallas, Tokyo and Washington, D.C.
"These new centers will allow our clients to collaborate with IBM on systems that see patterns in vast amounts of data, extract critical insights and deliver a new level of enterprise intelligence. This work is fundamental to improving competitive advantage and economic growth," said Adam Klaber, general manager, consulting services and analytics, IBM Global Business Services in Zurich.
The story originally appeared on Securities Technology Monitor.
Tom Steinert-Threlkeld is the editor-in-chief of Securities Technology Monitor.
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