AUG 28, 2012 5:42am ET

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Analytics: Coming Soon to a Zoo, Museum and Park Near You?

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John Lucas thinks analytics is for the birds. It’s for the monkeys, cheetahs, popular cartoon mice and waterpark slides, too.

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Comments (2)
Funny, I must say I know of a Zoo that somewhere in the mid 80ths used BI (although it was still named DSS at that time)to optimize the purchasing for their catering in relation to the wheather forecast and exected number of visitors.
Posted by ad s | Saturday, September 01 2012 at 4:45PM ET
Disney is most likely the leader in the field. In 1997, Gartner Consulting ask me to review Longview's Khalix tool for their client. As part of the review process, I discussed the tool with Disney staff who were using Longview's Khalix tool. They (Disney) used BI/analytics to work out what kiosks would need what perisable food for each day, depending on day of the week, expected weather, holidays, etc.
Posted by An P | Monday, November 26 2012 at 8:46AM ET
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