NOV 12, 2009 1:36pm ET

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Why Will Analytics Be the Next Competitive Edge?

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An August, the New York Times published an article titled “For Today’s Graduate, Just One Word: Statistics.” This spotlight on statistics is apparently relevant, because the article ranked in that week’s top three emailed articles as tracked by the New York Times. The article cites an example of a Google employee who “uses statistical analysis of mounds of data to come up with ways to improve (Google’s) search engine.” It describes the employee as “an Internet-age statistician, one of many who are changing the image of the profession as a place for dronish number nerds. They are finding themselves increasingly in demand – and even cool.”

Analytics – Just a Skill, or a Profession?

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