OCT 22, 2012 4:46pm ET

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Actuate to Buy Quiterian

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October 22, 2012 – Actuate announced the acquisition of Quiterian, a vendor specializing in visual data mining and predictive analytics.

In a statement on the deal, publicly traded BI vendor Actuate touted the new self-service capabilities to capture and visualize massive data sets from Quiterian’s on-premise and SaaS portfolio. Quiterian will integrate with the ActuateOne product suite and play a role in visual data mining and analytics with Actuate’s iServer.

Boris Evelson, vice president and principal analyst at Forrester Research, says the deal is a “good fit” as it appears to fill a gap in Actuate’s analytics capabilities. There’s also an opportunity to build out offerings for power users who need data that is “all over the enterprise” but don’t have the IT backing or time to get information-rich campaigns out the door.

“Acuate’s roots are really in that traditional report development strength and today, with IT budgets being fairly limited, people are pushing more and more of this BI to the business users,” Evelson says.

Gartner Research analyst John Hagerty says that Quiterian brings Actuate a strong set functionality and algorithms for data discovery, especially for big data. A taxing angle of the proposed deal is spreading Quiterian past its home base of use throughout Europe.

“The real challenge here is to bring it to new markets where it hasn’t existed,” Hagerty says.

Quiterian was founded in 2003 with headquarters in Barcelona, Spain. Its more than 120 customers include Volkswagen, Deutsche Bank, Station Casinos as well as many government institutions. Quiterian was chosen as one of Information-Management.com’s “40 Vendors We’re Watching in 2012.”

Financial details of the deal were not disclosed. According to Actuate, the deal was completed during the week of October 15, although it was first unveiled Monday.

Justin Kern is senior editor at Information Management and can be reached at justin.kern@sourcemedia.com. Follow him on Twitter at @IMJustinKern.

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