APR 3, 2013 4:52pm ET

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Commentary

A New Data Mantra: Capture Everything

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In conversations with insurers globally, we at Celent are hearing of a new approach to analytics. It's not called big data, but a different approach, one that seeks to leverage data far more quickly and be more tolerant of the errors in the data. A shift toward the idea that all data is useful is occurring, but baby steps so far—I still often hear about truth, fact and consistent data in discussions.

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