Nokia’s Location Platform (NLP) delivers detailed global maps for nearly 200 countries that are already in use by Oracle’s J2EE MapViewer and Fusion middleware to integrate geospatial and business data. The new agreement will provide direct mapping feeds as a Web service on demand, which will end the use of outdated information, transfers and batch updates.
Nokia mapping technology layers geographical detail on operational and historical business data (such as customer or product sales by location) to support better decision-making. “When you deal with map data it’s very important to have current information and layers of context,” says Roy Kolstad, vice president of enterprise for North America. “Beyond knowing a new street is being built or there’s a new turn restriction, you’ll know if other businesses have gone up nearby.”
In the past, Oracle users downloaded map data into databases for mapping, geocoding and routing. Dan Abugov, Nokia’s business development manager for enterprise sales in the Americas, says some users had issues maintaining map information in a database.”They’d have to update it frequently or manage the data in a middle tier, which requires a lot of attention.”
Oracle’s MapViewer handles all the visualization and mashes up spatial and customer data with analytics that can now be delivered to any Oracle application, including new applications being built by developers. The companies called the partnership a proof point of the importance of technological flexibility and the value of geographic perspective to decision-making.