NOV 30, 2011 1:39pm ET

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Lowe's: From Customer Data to Customer Loyalty


Home improvement retailer Lowe's is in the midst of an ambitious set of data and information management projects aimed at customer loyalty, store efficiency and mobility. Together, the retailer hopes the efforts will mark a new generation of competitive customer service.

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Comments (3)
Up here in Canada atleast Lowe's coming to market was a welcome addition. Their is a huge difference in Customer service that you get in a Lowe's store versus Home Depot or Rona. In HD and Rona, the store associates run away or hide or can never be found, but in Lowe's they are there everywhere and very pleasant, helpfull and knowledgeable. They have installed the "I need help" buttons around the store to page for an associate in case you cannot find one nearby. And the stores look welcoming inside. Personally that is one reason I drive farther to go to a Lowe's than a Home Depot which is the closest store near my home.
Posted by Navin L | Friday, December 02 2011 at 9:02AM ET
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